The definition of Inbound Marketing goes far beyond content, conversions or automation software.
Inbound is something bigger, it is conceptual, it is a mind-set. Technologies, processes and models are constantly evolving, but the concept of Inbound Marketing does not.
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Inbound means being relevant to your audience. Thinking email list providers in france your buyers’ needs, delivering value, and being useful.
From a kindergarten to a large bank, the vision is the same: to adapt to the new way consumers buy.
To reinforce this concept, HubSpot released the 2017 edition of the Inbound report - a global study carried out with more than 6,300 executives that evaluates various aspects of marketing and sales.
We at Hook, a reference in Inbound in Brazil, have selected the highlights that really matter to companies that are investing in Inbound Marketing strategies .
68% of executives say that the Inbound Marketing strategy is effective and 52% do not consider Outbound Marketing as ineffective.
33% of professionals who perform outbound actions say that the actions are overestimated. In addition, 32% put paid media at the top of the list of wasted time and resources.
Leadership executives and professionals in these areas report that their organizations' marketing strategies are not efficient.
63% of marketing professionals admit that their main challenge is generating traffic and leads. On the other hand, 40% have great difficulty demonstrating the ROI (Return on Investment) of marketing activities.
Companies with SLAs between marketing and sales are 3 times more efficient. According to the survey, 81% of executives who have SLAs say that their marketing strategy is more effective.
38% of sales executives say getting a positive response from prospects is becoming increasingly difficult.
45% of sales executives say they spend more than an hour a day manually filling in data into corporate systems (CRM, sales systems, etc.).
59% of marketers say they deliver good leads to sales, but only 25% of salespeople agree. Where’s the problem?
In short, many people are still struggling to implement successful strategies, from ROI to integration between marketing and sales, everything is very new in the world of Inbound Marketing, especially here in Brazil.