With these tips and books to learn email marketing

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A different copy with its own personality will influence the user's perception; so if you manage to attract their attention, they will be more likely to convert and end up buying your products. TABLE OF CONTENTS What is persuasive writing? Benefits of persuasive writing 5 examples of persuasive writing in email marketing 1.- Digital Marketer, persuasive subject and description 2.- Boden, use of an image 3.- JetBlue, a persuasive message body 4.- Uber, call to action with buttons and anchor text 5.- Banners What is persuasive writing? Persuasive writing is a copywriting technique that consists of writing messages based on the company's specific objectives and target audience. In this way, persuasive writing invites the recipient to take action. The company that develops persuasive writing in email marketing may have various objectives. For example, to generate trust, increase its reputation, inform about something, sell a product, etc.

Thus, in a successful email marketing campaign , persuasive writing and segmentation are key . Attention must be drawn from the email header, so that the recipient is interested in continuing hotmail email list to read. Interest must also be generated so that the user downloads the images or attached documents and clicks on the links. To do this, it is advisable to create messages with a CTA , call to action, to generate a sense of desire. Therefore, technique for email marketing. What are its advantages? Benefits of persuasive writing An email marketing campaign with persuasive writing achieves a higher customer conversion rate. Specifically, persuasive writing techniques manage to capture the attention of the potential customer until they complete the purchase process. In this way, in an email marketing strategy or in your content marketing, persuasive writing offers you great benefits: Increased website traffic : A persuasive email boosts click-through rates and therefore visits to your website.