One of the most powerful elements in any campaign

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Instantly start nurturing email leads with highly relevant content. Are you a specialty ingredient company? How relevant is it to tailor the recipe for: Vegans. Vegetarians. Gluten free. And be honest. Is it so hard to make a small change to that recipe to be instantly more relevant to each segment? You don’t have to waste time trying to get the right content to the right group with automation. You can spend your time better personalizing that content. is choosing the right images for email marketing. The potential that images have to communicate and directly reach a niche market is something that no one doubts anymore. In fact, the use of images is something universal and intrinsic to human beings. It is something that has accompanied man from the origins of humanity until today.


The image has been and is a fundamental tool of finance and banking email database communication between human beings . As well as a vehicle for expressing their symbolic world. However, images have accompanied man throughout time, adapting to different formats: from posters or graphics in books to current images for email. What they all have in common is that they are a universal and timeless element. TABLE OF CONTENTS The power of the image from the analog world to the digital world The need to take care of images for email How to avoid spam with the right images Newsletters, in plain text or HTML? Avoid messages in image format only The key is to optimize the images you send RGB mode Do you know the MDirector Spam Test? The power of the image from the analog world to the digital world Images for email marketing No one doubts the success of both static and audiovisual images when it comes to communicating and selling on the Internet.