Choose the right MMP (third-party data tracking platform)
When choosing an MMP, consider the following factors:
Ease of integration
Attribution accuracy
Fraud prevention capabilities
Data granularity and reliability
Automation functions
Compatibility with existing technology stacks
To sum up,
MMP is like your data steward, helping you organize data from different advertising channels, provide accurate attribution, and filter out fake traffic, allowing you to focus on how to promote the growth of your app. Want to get the most out of your marketing budget? Consider integrating an MMP to take care of everything for you!
Appier acquires high ROAS users for APP and maximizes advertising ROI! [/code]
Appier's user acquisition solution combines deep learning technology to help each app find users with the best ROAS performance, allowing you to easily achieve your advertising goals.
Appier provides services to more than 1,700 global clients, covering multiple industries such as finance and retail. Their clients include well-known brands such as NEXON , SuperPlanet , Murka Games , TapNation , Gameduo.
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Common marketing terms
Massively multiplayer online games (MMOs) have revolutionized the gaming industry, providing players with immersive virtual worlds that allow them to interact with thousands of other players simultaneously.
What is a Massively Multiplayer Online (MMO)?
MMO is the abbreviation of Massively Multiplayer Online game, which refers to a video game that allows a large number of players to interact in the same virtual world. Key characteristics that define an MMO include:
Large player base: MMOs can support thousands or even millions of players online at the same time.
Persistent World: The game world continues to exist and evolve even when individual players go offline.
Online connection: Players must be connected to the Internet to participate in the game.
Extended reading: What is a third-party data tracking platform (MMP) & mobile application monetization (MAM) ?
The evolution of massively multiplayer online games (MMOs)
The concept of MMOs can be traced back to the text-based albania mobile phone number list multi-user dungeons (MUDs) of the 1970s and 1980s. Some important milestones in MMO history include:
Meridian 59 (1996): Often considered the first 3D MMO
Ultima Online (1997): A groundbreaking game that popularized the MMORPG genre
EverQuest (1999): Set a new standard for 3D MMORPGs and achieved great success
Types of Massively Multiplayer Online Games (MMO)
Although MMORPG (massively multiplayer online role-playing game) is the best-known MMO genre, the genre also includes various sub-genres.