How to evaluate a landing page before running an ad

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When a large volume of paid traffic comes to a site, there is a risk that all efforts to attract users may be in vain due to a poor landing page. As a result, money spent on advertising is wasted, the company does not receive a lot of potential customers. We will tell you what can be done estonia telegram number database with the landing page so that it becomes effective and starts bringing more conversions.

First screen

Usability

Content

Web analytics

Conclusion

First screen
This is the part of the landing page that the user sees first, immediately after clicking on the ad. This part of the landing page receives the most attention. The further behavior of the potential client depends on how attractive and informative it is. He may want to scroll down the page or immediately leave the site. On the first screen, you need to place a catchy marketing text that will show the advantages of the advertised product and create a desire to scroll further.


It is important that the person is isolated from any distractions (the site catalog, the "similar products" block) and is surrounded by information only about the target product. For example, characteristics, main advantages, pain points eliminated, usage scenarios, etc. You do not need to apply all of the above at once. First, you should determine what will work best on the visitor in your case.

The first screen clearly and understandably conveys the value of the offer to the person. Pay special attention to these elements:

Headline. Short, clear, precise, hitting the client's pain point;
Company name, logo. The presence of these elements on the site increases trust in the seller;
Image. Shows the product in its best light, convinces the user that he has arrived exactly where he expected when clicking on the ad;
USP. Clearly explains why you need to buy this particular product or order this service;
Action buttons. The user should be immediately given a tool for communicating with the company. This could be ordering a call, making a call, switching to messengers, etc