While this may seem like exciting news, no details have yet been released on what these updates will be, how, and when we can expect any changes. It's unclear whether, by "original content," Instagram means rewarding creators for originality or encouraging the creation of more Instagram- exclusive content .
We make some guesses about how this new update may affect marketers and content creation within the social platform.
So, read on as we dive deeper into that!
After the COVID-19 pandemic, brands realized that in order to keep users consuming their content, it was necessary not only to have a practical interface and create good content, but to do so in an original way that would catch and hold users’ attention. And they also saw that one of the best ways to do this was to work together with creators, to gain the scaling of the growing number of people who consume short videos for quick entertainment.
With this in mind, we were introduced to the two brands that are the protagonists of this platform war: Instagram and TikTok .
TikTok became a huge success not only because denmark phone number list of the short video format, but also because of the dynamic ways of creating content with reactions, collaborations, and because it is well aligned with the music industry.
But even with all that, Instagram was still the place to be recognized as an influencer, so the most practical thing was to create content using all the TikTok tools and repost the content on Instagram.
And what did Instagram do to prevent that? Limiting the organic reach of watermarked videos from other platforms . It didn't work out very well.
As TikTok became more and more popular over time, Instagram decided to take one more step to keep users within the platform: it shut down IGTV . The results of that? Not much, actually.
But over the past year, we've seen Instagram try to become "TikTok," even claiming it was no longer a photo-sharing app.