Working with segments based on Yandex data

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How to work in Yandex Audiences [detailed guide]


Segments in Yandex Metrica
If you track campaign statistics in Yandex.Metrica, create a segment in Audiences based on counter data. The following conditions are mandatory: the Metrica counter is colombia telegram number database configured, goals and conversions are set .

What user data will you receive?
Source of transition.
Viewing device.
Gender and age of the visitor.
Who visited the site in the last 90 days.
Who stayed on the page for more than 1 minute.
Who opened more than two pages and other important information.
How to create a segment
Select “Create segment” — “Yandex.Metrica”:

How to work in Yandex Audiences [detailed guide]

Set up a segment: specify a name, select a suitable counter from the list and a method for creating an audience.

There are three ways to create an audience:

All visitors. The service collects data on users who visited the site within 90 days.
Segment. Visitors are identified by the segment created in Yandex Metrica for the last 90 days.
Goal Completed. Collects data for the last 90 days on visitors who have completed the goal set in Metrica.
Here's what setting up a segment for an audience that has achieved the goal looks like:

How to work in Yandex Audiences [detailed guide]

The condition for assigning the “Ready” status to a segment is coverage of at least 100 anonymous identifiers.

The service automatically updates data about users in the created segment. Therefore, the advertisement will be shown to the interested target audience.