Alignment between Marketing and Sales

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Collaboration and alignment between Marketing and Sales areas is especially important in IT companies that operate in the B2B market, where sales processes are typically long and complex, with several actors involved. To obtain better results, it is urgent to bring these areas closer together through the definition of SLAs, or Service Level Agreements. The idea is to be able to create a measurable strategy, with commitments from both parties within the sales funnel .

It is important to encourage alignment with Sales, integrating Marketing at the initial point of sales, to make the process more effective and achieve the final objective, which is sales. Let's see what the importance of an SLA between marketing and sales is.


Marketing solutions for IT companies
Every business needs marketing. It's the fuel you need to drive ghana whatsapp number database more traffic to your company's website, stay top of mind with your customers, generate new subscribers, and get leads.

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