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6 Reasons to Use Yandex Audiences
The service is suitable for interacting with users at different stages of the funnel. You can show special offers to regular customers, attract new buyers and return those cayman islands telegram number database who once used your company's services/products.
You can use different data about users. If you work with CRM, use the collected information about clients in campaign settings; if you know the location of your target audience, set up geotargeting; if you track conversions, download data from Yandex Metrica.
You can personalize ads. Divide your audience into segments based on specific criteria and create personalized offers for these segments. For example, show banners with current promotions to users who visited your site and viewed specific pages of your catalog. Offer credit to people who started placing an order but abandoned the cart.
You can use Audience segments in different campaigns. For example, you have two campaigns - one on search and one in YAN. You can use the same segment to set up both campaigns.
You can show ads to visitors of a specific office center, university, store, etc. To do this, create a segment by geolocation such as a polygon or specify a specific address of the object.
You can expand your reach by targeting audiences with similar interests and behavior as your target audience. To do this, simply set up a similar user segment.