The principle of Integrated Marketing lies at the heart of the Social Media Trends 2022 campaign . You can have great content that tells a story and an amazing on-site experience, but if they are not combined into a holistic ecosystem, the overall impact is diluted.
By analyzing content and breaking it down into compelling stories across all channels (owned, organically earned, and paid), Hootsuite was able to reach more people with less and sing the same tune as the Marketing team, to tell a coherent story.
5.Involve your employees
Hootsuite used its own tool, Hootsuite Amplify, to make it available to its employees as well as users of its employee advocacy strategy.
By creating an entire category within Amplify for Hootsuite employees to share Social Trends content across their social networks, they were able to break down the key takeaways from each trend over belgium phone number list a number of months. Additionally, they were able to keep their strategy active and employees engaged with the content. Within 90 days, employees had over 1,100 shares.
Focus on user experience
In short, marketers and brands need to balance brand building (long-term) with activation (short-term), and that’s something Hootsuite accomplished by creating a full journey, unlocking its core content, and providing additional deeper, actionable insights via a download.
But no matter what your goal is with the content you create, you need to provide a great user experience. Make it engaging and, above all, useful for your audience.
The formula used by many companies when developing their Digital Marketing strategy is almost always the same: in addition to having an informative website or e-commerce, profiles are created on social networks, and then they move on to create attraction ads to promote the brand, or prospecting ads to drive traffic to the website and generate purchases.
Of course, considering social media as part of a company's digital positioning strategy, just like ads, is a good thing, as long as they are not the only channel through which we are developing a strategy.
Although we as users generally spend most of our time on our social networks, going from Facebook to Instagram and from Instagram to Twitter, the reality is that when we have doubts about something specific, we generally go to “Saint Google” to look it up.