The ads will appear to users not for specific

[muniyaakter]

keywords in google ads search campaigns There are different types of correspondence between what the user types and what you enter in this phase of building the Google ads search campaign. In this list of keywords you will also determine to what extent the keyword searched and the one entered by you must match, so that Google can take your ad into palau b2b leads consideration and show it to the user. Let me explain better. You can set generic matches to appear in multiple searches, or exact matches to concentrate all your ads in specific searches. Here they are in detail.

Generic match and modifiers: this is the match that is assigned by default if you do not set a specific one. words but for related words, thus also including searches that do not contain these terms. To set the generic match you will simply have to enter the main keyword and Google will show your ad to users who have typed that word or words related to that topic. It will also take into account the user's recent searches. Exact match: This is the option that gives you the most control as your ads will only appear for keywords that have the same meaning.