Who are you targeting? Who needs your product or service?

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Create a profile of your potential customer, entering not only gender, age, geolocation, but also (and above all) interests, language, purchasing habits and usage and consumption. Help yourself with: Social Listening online. Search within forums. Quora and Reddit.Budget As for the budget, consider that you will also have to work on A/B tests, so you will need an extra budget for example to sponsor your Landing Pages and for useful tools, such as Hotjar or Clarify. Timing Regarding timing, give yourself the time you need.


Let me explain. You can't think of creating your Landing Page today and expect a boom in quote requests after a week. It also takes time to test the various changes you will make to the Landing. Don't draw any conclusions argentina email list before 1 or 2 months. Channels Then choose the channels through which to push the Landing: SEO. Google Ads. Bing Ads. Social Ads. Email Marketing. If your budget allows, test as many channels as possible to then understand which one performs best, concentrate your efforts only on that one and block the activity on the others.


Discover the Channels That Bring You the Most Traffic With the Traffic Analytics Tool Try it for free! → ADS illustration KPI&Analytics Always keep in mind the KPIs and how to measure them: for example, if your goal is to increase requests for quotes, you will have to track the increase in sessions to the landing page, the time spent, the arrival of new leads but not only via form, also via website, via telephone, via WhatsApp, all channels that you could have integrated into your strategy.