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On July 12, Spotify announced the acquisition of Heardle , a trivia game for music lovers. The game consists of listening to the first few seconds of a song and then trying to guess what song it is.

On top of that, Spotify is also growing into the video podcast industry . Already available in the US and Canada, the company is expanding the feature to six new markets (Germany, France, Italy, Spain, Brazil, and Mexico) – a bold move considering Spotify’s focus is on music and audio.

We all know that one of Spotify’s core values ​​is discovering new artists and songs (I personally use it for this reason). However, the company has a recent history of expanding into other markets, such as podcasts and audiobooks. And now games and video.

The current scenario is also forcing apps and streaming services to offer different things to their audiences. Both Netflix and Spotify are looking for strategies to overcome the growing number of competitors in the industry.

With these new trends among these big players, we can see how important it is to diversify content. People want to choose how they consume content, so it is not enough to stick to one format.

This is the first time Spotify has bought a game. But why Heardle ?