Experiential benefits: These benefits focus on the sensory or emotional aspects that customers e

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Likewise, brazil b2b leads when a hospital like St. Jude says it is “finding cures and saving lives,” supporters feel like they are part of something meaningful and important. When Nike says "Just Do It," it inspires a desire to be bold, athletic, and aggressive.

xperience when using a product or service. They are designed to create a pleasant feeling, such as excitement, empathy, comfort, or nostalgia. From the experience of slowly unboxing its sleekly designed products to the layout of its stores, Apple does a great job here. Likewise, Disneyland provides powerful experiential benefits through every aspect of its theme parks. Even something as simple as a cinnamon roll can bring positive experiential benefits.

While business-to-business (B2B) companies focus primarily on functional benefits, the most effective marketing often encompasses a mix of benefits.

For example, a luxury car company might emphasize functional benefits such as performance and safety, symbolic benefits such as prestige and success, and experiential benefits such as driving pleasure and in-car comfort. Apple is another example - they emphasize functional advantages, such as powerful chips. However, they also create great in-store experiences that make people feel creative, stylish and innovative when using their products.