Content is one of the most important elements of an ecommerce marketing plan, yet many businesses don’t give it the importance they should, primarily because it can be difficult to keep up with posts and content that appeal to their target market.
This is where digital marketing agencies in Argentina can be very helpful, as they have a talented content marketing team at their disposal.
Additionally, the agency will create a monthly calendar detailing when content drafts will be delivered, when final drafts will be published, and which platforms they will use to promote them.
Before you start creating content on your own or with an agency, it's important to determine a few things:
What are your goals? The content you offer your visitors should have a specific, predetermined purpose; for example, increasing brand awareness, increasing conversions, gaining new subscribers, etc.
Who do you want to reach? Do you know what your target audience's france whatsapp number database interests and behavior are? This will help you create content they will enjoy.
What does your average customer’s buyer journey look like ? Most buyer journeys have three stages: discovery, consideration, and decision. You need to offer content that engages them at each stage of their journey if you want them to make a purchase.
How often will you publish new content? Determine your goals for how much content you'd like to produce each month. For example, you might start with two long-form blog posts and one piece of premium content. Monitor performance and adjust your strategy.
Your content calendar will help you stay on track with your monthly goals.
Where do you promote this content? Promotion is key. Without it, your content won’t get the traffic you need to increase sales. Decide where you want to promote your content, whether it’s social media, paid advertising, a combination of both, etc.