Pmax for retail: discover Google's new sales format

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Digital Marketing , Posts about Google Ads , Posts about Sponsored Links , Posts about Online Store , Posts about Online Advertising
The consumer is changing! Research shows that 54% of all buyers use 5 or more channels before deciding to buy a product or service. What’s more, purchasing journeys are getting longer: on average, it takes 500 or more interactions to generate a single conversion .

The data above was provided by Google itself , which, noticing these trends, decided to change one of its main advertising tools .

Discover the main innovations of Google's new format and learn how to use it to benefit your business.


What is Pmax for Retail?
Pmax for Retail is a tool developed to use, in a single campaign modality, all Google Ads formats with a focus on automation to improve sales potential for retail.

The creation of Pmax for Retail aims to increase efficiency in vk database and reduce operational complexity in this type of Google Ads campaign . Data from Google shows that customers who opted for this tool obtained a 12% increase in the value of conversions.

But, after all, what changes with Pmax for Retail?
Some of the main new features of Pmax for Retail for Google campaigns include: greater integration with other Google products, the ability to customize algorithms, more targeted communication and more detailed reports on market trends and consumer behavior . Check out some of the main new assets !

1 – Access to new inventories
Previously, you had to access each Google tool (inventory) to create a campaign in it. You had to create a YouTube Ads campaign , another for Search DSA (dynamic search ads), another for Google Shopping , another for Google Display , another for Maps… With Pmax, you can access multiple inventories with a single campaign.

2 – Customize the algorithm
Pmax also allows you to customize Google's algorithm further to make the machine learning process easier and faster. For example, you can upload a list of your most valuable customers to the platform, providing the tool with vital insights.

3 – Create rules for your business
You can create additional investment values ​​in your campaign for audiences that you consider more relevant, according to location, devices used (Android, iPhone, computer, etc.), among other types of segmentation.

4 – Personalizing the message
The new asset group structure allows you to develop creatives with different messages for different audiences. For example, you can select specific ad groups for each type of mobile device.

5 – More information about market trends
Through Search Trends, you can discover trends and opportunities in the market that are related to the products or services you are advertising. In addition, Demand Forecast will help you understand the future demand for them, so that you can always be prepared.

6 – Insights about your audience
With Pmax, you can discover which topics your company’s potential customers are most interested in when your ads are displayed on screen. You’ll also be able to gain valuable insights into the types of audiences that perform best.

7 – Auction insights
You will be able to access the changes that your competitors are making in their search campaign auctions.

To better understand the new opportunities that Pmax for Retail offers, check out this video produced by the Google team:


Want to make the most of Pmax for Retail?
Count on a team of experts in SEO, Google Ads and Digital Marketing . Fizzing 360 0 has the best and most up-to-date professionals in the market to make your Google campaigns convert more.

Additionally, we are in the select group of 3% of agencies in Brazil that maintained the Google Partner Premier seal in 2022. More than a great recognition, this certification gives us some advantages, such as advanced support and access to Google beta products.