How to Get More Sales Qualified Leads (SQLs)

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Hundreds of consumers can travel to your page or product daily, but you need them to convert for that traffic to benefit your business. This need is where sales qualified leads (SQLs) come into play.

You may have heard of marketing qualified leads (MQLs). Several differences set SQLs apart from MQLs, but the main distinction is their end goal. MQLs focus on your marketing strategies and consumers who take the next step to become more involved with your business.

In contrast, SQLs are specific consumers that a sales team targets as potential customers. You want to reel in as many of these leads as possible, pitching your services or following up with their purchases to encourage them to be regulars.

With these seven tips, we’ll dig further into SQL examples and overseas chinese in uk data to get more sales qualified leads.

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1. Segment your audience
Segmenting your audience means categorizing your leads into groups and showing them content that best fits their needs and interests. This strategy ensures you send the targeted messages to the right audience and use your resources on those who will interact with your content. Make it personal!

Let’s set the scene — you own a high-end dog food company that specializes in creating nutritious meals for all pampered pooches around the country. To segment your audience, you will want to figure out, based on leads, who your big dog owners are vs. who has a smaller pup. It wouldn’t be effective to advertise a meal meant for a corgi to someone who owns a full-grown mastiff.

2. Create lead magnets
Sprinkling lead magnets around like candy can hook customers onto your service. A lead magnet is a free service or item your company offers for gathering contact information.

Continuing with the dog food example, maybe this could be a trial subscription or sample for the pups to try. All the customer has to do is enter their email to begin, and you can contact them later with special promotions to make a sale. Letting the customer try before they buy is always an incentive for them to interact with your products.

3. Let them opt in
Speaking of email, opting in is another effective way to gain trusted customer information. A single opt-in box can pop up, encouraging the customer to type in their email address for a newsletter or other service they can benefit from. This simple step can bring in several customers.

However, try considering a double opt-in. This strategy is like its single counterpart but adds one more step for the customer to take — verifying their email address. This extra effort can narrow the pool of potential customers to those who are more serious about your product and want to remain connected to what you have to offer.