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Target high-intent audiences on Facebook, Instagram, dominica b2b leads and Instagram with Custom Audience Account Center Events 8
Are webinars, masterclasses or other online events a key part of your sales funnel? If you promote these events to your Facebook audience, you can later retarget participating attendees with BOFU offers. First, browse your event list and mark the events that match the offers you want to promote.
Then in Ads Manager, select Campaigns as your audience data source. Choose your niche carefully, as you'll want to target your ads to people who have shown a high level of interest in your event or who actually attended it. Opting to respond to people attending the event (for free, ticketless events) and people buying tickets (for paid events) is a good place to start.
Custom audience segmentation for high-intent audiences on Facebook, Instagram campaigns-9
If you promoted an event on Facebook but the event was held off-platform, you might consider adding additional segments to your target audience. For example, if your campaign links to a landing page on your website or integrates with your customer relationship management (CRM) tool, you can also create audiences based on your website or customer list.
Please note that event-related retargeting only applies to events you host through your Facebook Page. As of May 2023, users who respond to Instagram reminders or countdowns cannot be retargeted.
Whether on Instagram or Facebook, native lead forms are great for generating and qualifying leads. To re-engage these prospects and guide them to conversion, select Lead Form as the data source for Audiences.