2. TikTok brand-creator partnership

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The feature is available to all TikTok Creative guatemala b2b leads Center desktop users with a TikTok for Business login.

TikTok Agency Center
The new Agency Business Center hub provides creative solutions to help agencies, consultants, marketers and small and medium-sized businesses create and manage TikTok ad campaigns. This hub contains case studies, tools, and guides to help you create successful TikTok content.

Our take: If your clients are reluctant to use TikTok in their marketing mix, sharing different case studies of how others in the industry are using the platform for business can help you gain their buy-in.

TikTok Creative Challenge
TikTok continues to make it easier for marketers to connect brands with influencers. The latest feature to be launched is the in-app TikTok Creative Challenge.


This feature allows you to detail your challenge brief to guide influencers in creating the content you want to use in ads on your "For You" page. Submissions are reviewed and approved by you.

Eligible creators can browse challenge profiles and submit a profile video that suits them. Once a video is approved, creators can view their video's performance metrics and monthly earnings, which are based on the performance of their ads.