Keyword match types for negative keywords

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You can use the same keyword categories (broad match, phrase match, and exact match) when adding negative keywords to your Google Ads campaign.

Negative keywords are keywords that you don't want your ads to show for. The cyprus email list match types work a little differently:

Negative broad match: Your ad will not appear if the query contains your keyword in any order.
Negative phrase matching: Your ad will not appear if the query contains your keyword in the exact order.
Exact match negative: Your ad won't show if the query is exactly the same as your keyword.
Let's say you sell all types of interior paint except chalkboard paint.

One of the most effective ways to set up your campaign is to create a broad match for "interior paints." Then add a negative phrase match for "chalkboard," "chalkboards," "chalkboard," "chalkboard," etc.

Try organizing your positive and negative keywords in Semrush's PPC Keyword Tool .

During the setup process, you can add keywords from Semrush. Or upload a file containing your target keyword data.

"Add Keywords" in PPC Keyword Tool
Next, create ad groups manually.

Or use the "automatic grouping" or "1 kw = 1 gr" functions (one keyword equals one group):

Keyword Filters in PPC Keyword Tool
You will then be able to:

Remove keyword modifiers and other unwanted elements (e.g., prepositions).
Add negative keywords at the group or campaign level
Automatically add negatives from a group
Remove duplicate keywords
Export your plan in a Google Ads-friendly format