Continuous experimentation

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“He who tries the most things (and screws up the most things fastest) wins,” writes Tom Peeters.

There is no need to be afraid of making mistakes : there is potential for growth given that we are in a market that is still extremely open and therefore we need to test, experiment, try new things and find new business models.

You have to try to be quick to learn . Quick to make mistakes, but above all quick to learn what works and what doesn't.

Circular Scalability
3 types of products that an e-commerce must have: physical vietnam business email list products, digital products and experiential products.

The first ones create materiality . These are the products that create brand attachment, create relationships and leave the customer with something tangible.

The latter have a scalability that tends to be infinite , have no fixed costs other than those of production and exponentially increase the margin and return on investment.

Third parties are generally not useful for making huge margins because there is often no real profit with events: there can be a large turnover, but also large costs. However, they allow you to empathize with people.

Happiness Management: The Discipline You Can't Ignore This Year
Erica Tramontini , Happiness Manager Marketers, recommends 3 practical actions that every entrepreneur can take to improve happiness in the company.