What Is Digital PR? A Basic Overview

[shukla7789]

Digital PR is the strategic use of online platforms and media to build brand awareness, enhance reputation, and establish strong relationships with target audiences.

In this video, Dylan from our Earned Media team will briefly walk through the definition of digital PR, plus some tips for improving it. Read on to learn more!



Transcript

Hey everyone! Public relations, or PR, is a crucial part of every business. It helps you maintain a positive image for your company and build relationships with your community. And with how ubiquitous the Internet is now, a lot of companies use digital PR.

What is digital PR, though? Well, that’s just what we’re paytm database to talk about, so keep watching to learn more.

We post videos every Monday.
Yup. Every Monday.
Join the 12,000 marketers who get their marketing knowledge from WebFX videos.

Subscribe Now arrow right
cta41 img
What is digital PR?
Digital PR refers to how your company works to grow your presence online, often by establishing authority, trustworthiness, and building relationships. There are lots of ways you can do that, including building relationships with journalists and publishers and creating content that builds trust in your business. The overall idea is to establish your trustworthiness and expertise so your audience will create a positive association with your company. And then choose your business when they need something you offer.

Digital PR vs. digital marketing
You might be thinking, “This sounds just like digital marketing. What’s the difference?”

There’s actually a lot of overlap between the two. Some people even use the terms interchangeably. Having said that, digital PR usually refers more to the relationship-building side of things. And it can often be even more focused on building links relevant to your business. More on that in a bit.

Digital PR is not as concerned with directly driving sales or marketing specific products or services, although that can influence your strategy. It’s mainly about projecting a certain image for your brand and forming trusted relationships with the people that matter most.

How to improve your digital PR
If you’re wondering what you can do to make your digital PR more effective, don’t worry — we’ve got a few tips to help you out.

First, you’ll want to work on improving your presence on websites that you don’t own (which can also help your SEO). One of the best ways to do that is to earn backlinks for your site.

Whenever a website that isn’t your own links to your content, that is considered a backlink. But you shouldn’t shoot for any old website that’ll link to you. A good backlink comes from a reputable website, often in your industry, although not always. A strong backlink profile typically has a nice variety of links from diverse but reputable sources. The link you get should either be contextually relevant, meaning the content that includes the link should relate to your business, or it should be related to your goals. So, if you want to promote your landscaping services, it would make total sense to appear in an article about topiaries — whether in a trade magazine or another publication your potential customers read. It would not make sense to try for links on pages about cooking or chess.