This metric is also necessary to measure the effectiveness of the CTA

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However, with B2B, the buying process can take anywhere from a few months to over a year - people don't buy on impulse like they do with B2C. Also, most of your list won't be ready to buy right away when you approach - so you don't want to come off too pushy with frequent promotions like you would with B2C.

Instead, the focus of email marketing in B2B is lead nurturing. This means sharing content that is useful and interesting to your customers in order to strengthen your relationship, establish yourself as a thought leader, and gently encourage interest in your services.



In this article, we’ll focus primarily on email marketing in B2B, but most of the information we’ll cover can be transferred to B2C.

Why Email Marketing Still Matters in 2022


In an age where augmented reality, super-responsive web chile telegram number database design, and viral microblogging are all the rage, people tend to be skeptical when someone suggests something as old and traditional as email marketing. But email marketing is not dead.

Email marketing will remain a staple of digital marketing in 2022 and for the foreseeable future. By the end of 2021, the total number of email users is expected to be 4.1 billion , surpassing the most popular social media platform, Facebook, at over 66 billion. Moreover, email is central to both personal and work life, regardless of your age. Moreover, according to Forbes, 79% of people check their email first thing in the morning, which shows the importance of email as a communication platform.

It can be frustrating at first. You may not see the value of email right away when you’re still figuring out what content resonates with your audience and few people are opening your emails or visiting your website. But by analyzing your results each time, and committing to optimizing your strategy over the long term, you’ll eventually experience the high ROI that email marketing is famous for (an average return of $36 for every $1 spent ).


Email Marketing Advantages


1. Minimum cost required to get started.