Just because a lead fits your ICP or meets certain criteria doesn't mean they're equally important.

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In most cases, your sales team belize b2b leads will also want to develop a lead scoring system to evaluate how well a prospect is a match and where they are in the sales funnel. This way, they can effectively prioritize follow-up actions.


While you can certainly use third-party apps to screen leads, LinkedIn has several native tools that can streamline your workflow. Below, we’ll explore the tools you can use to generate and qualify leads through your company page and profile.


With lead generation forms, you can passively connect with potential customers using your company page - no organic content or advertising campaigns required. Anyone interested in your product or service can click to fill out the form from your company page. Because the form automatically fills in using the prospect's LinkedIn profile information, you can easily see if the prospect matches your ICP.

Get leads on LinkedIn1
To create this native form, click Edit your LinkedIn Company Page and scroll down to the Lead Gen Form tab. Open the lead generation options and enter your privacy policy link. Choose a call-to-action (CTA) that matches the action you want your potential customers to take, such as contacting sales or starting a free trial.