Email newsletters
Email distribution is most often used when you need to quickly and inexpensively organize interaction with your audience. There are different types of mailings that allow you to deliver a personal message to the chosen address.
To conduct email distribution, you need to have an address base, which must be kept up to date. Once you have sent out a mailing, do not forget to evaluate its results. Pay attention to how many letters were delivered and read, how often recipients clicked on links and performed certain actions, etc.
Social Media Newsletters
Nowadays, any well-known employment database company has pages on social networks such as VKontakte and Odnoklassniki. These groups are a reliable tool for promoting products and quickly responding to consumer requests. Since social network users provide their data, it becomes possible to set up targeted ads. In addition, there are mechanisms for collecting user data and sending messages to target categories.
Mobile Marketing (SMS Marketing)
Sending SMS messages is more expensive, but at the same time it brings the desired result faster. It happens that an email disappears on the server, or is simply ignored. When sending an SMS message, you can be sure that it will be received and read. However, there are problems with evaluating the effectiveness.
SMS Marketing
You can collect numbers for sending out messages yourself or find them in the operator's database. Most of them provide the ability to send commercial offers to an existing list of subscribers. When setting up targeted SMS advertising, you can specify the characteristics of target buyers, such as gender, age, and income.
Messenger Marketing
A worthy replacement for SMS mailings is distribution via Telegram, WhatsApp and other well-known messengers. In this case, not only the cost is reduced, but also the functionality is increased due to the use of chat bots. The latter are needed to automate communication with clients, and with the right settings, they can increase sales and actively interact with a large number of buyers.
Push notifications
They are designed for mobile and computer users. The message is displayed in the corner of the screen and cannot be ignored.
Telemarketing
Phone calls are an effective method of attracting customers. Many organizations, including banks and insurance companies, call customers and offer them their products. A sales professional can easily enter into a dialogue with a potential consumer, study their requests, tell about the product, answer objections and reach the conclusion of a contract. Thanks to the implementation of a virtual PBX, it becomes possible to automate the process of interaction with the client and evaluate the result obtained.
Direct sales and personal meetings
Finally, you can communicate with a potential buyer directly, that is, face to face. This does not mean that you will have to go door to door or advertise the product on the street. The necessary contact information can be obtained at various events or, for example, by creating an information stand in a shopping mall.