Although you can change the display and click settings in the Facebook

[suhasini523]

The sale is credited to the last ad you see before making a purchase in Facebook Ads Manager. Most ads are designed to trigger an action relatively quickly, usually within 1-3 days. If that doesn't happen, another ad will likely appear at that time.

If you view an ad without clicking on it, you're likely to be retargeted with another ad within the next two days. Even if you click on a follow-up ad and don't buy the product yet, there will likely be another ad that follows shortly after your purchase.

Within the standard 28-day attribution window, each ad shown in austria whatsapp number database the sequence will claim credit for the sale and appear as three sales instead of just one.

Unless you have a system designed to get customers to take action in the next 28 days or more, Chris strongly recommends restricting the click-through window from 28 days to 7 days or less, depending on how your retargeting campaigns are set up.

[Tweet “Chris Mercer recommends limiting Facebook attribution to 7 days or less, depending on your retargeting strategy.”]

He also notes that Google Ads attribution windows are set up the same way, except that clicks are set to 30 days. As with Facebook, attribution windows can be adjusted on Google.