Why discovery advertising is so important in 2025

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Product feed, which means you can link Google france business email list Merchant Center (GMC) products to campaigns with all supported goals
Product-level reporting, meaning you can make more informed, data-driven decisions when running these campaigns
Conversion lift testing, which measures how much these campaigns impact conversions and helps you quantify their value
E-commerce businesses using GMC can gain special value from Discovery ads with product feeds. A Google study showed that advertisers who added product feeds to Discovery ads and targeted sales or leads saw a 45% increase in conversion rates at the same cost per conversion.

How to use new tools to run Google Discovery ads
Wondering how these new tools can benefit your business? Let’s learn how to set up, measure, and test a Discovery campaign.

#1: Choose a supported target
Start by opening your Google Ads account and click Create new campaign. Choose one of three goals for Discovery ads: Sales, Leads, or Website Traffic. All three goals allow product feeds for this campaign type. In this example, we'll create a campaign that uses a sales goal.

Warm your YouTube ad audience with Google Discovery Ads and choose which goals to support with new tools 1
2: Select or add conversions
No matter which of the three goals you choose, you'll see a prompt asking you to review your account's conversion goals. If the conversions listed match what you want to achieve, click the "Continue" button to continue.

If not, click Delete Irrelevant Conversion, or click the Add Goal button to set up a new one.