Who is this? A sales department employee is a specialist engaged in the practical implementation of a company's product. However, it often happens that his area of responsibility includes not only sales, but also the tasks that support them: advertising, planning, etc.
What to pay attention to? You can't just hire a salesperson and forget about it. Depending on the type of business, you need to choose a person whose qualities and skills correspond to the task at hand. It is also necessary to build a motivation system.
The article explains:
The essence of band database the work of sales department employees
Responsibilities of a Sales Department Employee
Types of Sales Employees
Qualities of an Ideal Sales Employee
5 Basic Areas of Work for a Sales Department Employee
Creating a portrait of a sales department employee
Interview with a candidate for the sales department
Motivation of sales department employees
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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The essence of the work of sales department employees
Any commercial activity is conducted in order to make a profit. Regardless of the scale of the business, the ultimate goal of its owner is to sell the product, cover expenses and receive income. Every beginning entrepreneur is forced to solve the problem of sales, find people willing to buy his goods or services.
The simplest ways to sell a product are to find buyers and clients through free classifieds sites, place paper advertisements on the streets, and attract through personal accounts on social networks. All these actions form a sales funnel, informing potential consumers about the services provided and the products offered.
A self-employed person or individual entrepreneur most often combines several functions: produces a product, advertises it, sells it, submits financial reports to regulatory authorities, purchases raw materials, organizes delivery, and so on.
Gradually, the business grows, the number of clients increases, and the entrepreneur moves to the next level - hires people to whom he can delegate some of his responsibilities. The reporting is done by an outsourced accountant, the purchase of components is handled by a specialist, the goods are delivered to customers by courier, and the owner or executive director exercises general control. But as the scale of production increases, there is a need to expand the reach of the target audience, competently present the product, work with potential consumers, and convince them of the need to purchase a product or service. For this, a sales department employee is needed.
The essence of the work of sales department employees
It would seem that there is nothing complicated about this, and anyone can cope with the listed responsibilities. But in fact, the success of the business as a whole largely depends on the qualification level of the sales manager. Most local companies use the following scheme in their work. The consumer is drawn into the sales funnel through banner advertising on a social network. By clicking on the ad, the user gets to the company's page, contacts the manager in Direct, finds out the cost, sets a delivery date, transfers money and receives the goods. To implement this scheme, the company needs several employees: