However, Chris Carr, founder and CEO of digital marketing agency Farotech

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ut the Social Media Marketing Podcast! Published weekly since 2012, the Social Media Marketing Podcast helps you navigate the ever-changing marketing jungle with expert interviews from marketing experts.

But don't let the name fool you. This show is jordan b2b leads about much more than social media marketing. With over 600 episodes and millions of downloads each year, the show has been a trusted resource for marketers for over a decade.
This article was co-authored by Chris Carr, Brooke Sellas, and Lisa D. Jenkins. For more information about Chris, scroll to "Additional Notes on this Episode" at the end of this article.
Build strong customer relationships
When starting to work with a new client, it can be easy to jump into a project before thoroughly understanding their business and long-term goals.

, explains how his successful 10-week client onboarding process builds strong, long-term relationships between agency and client. By spending an extended period of time at the beginning of a relationship to deeply understand your client's business, you can build the trust and alignment that will lead to a successful ongoing relationship.

Chris originally started his company in 1999 with the goal of building a website showcasing his ex-girlfriend's artwork. When other companies couldn't build websites, Chris taught himself web development. One client led to another until Chris developed a successful company with many employees. This origin story illustrates how new opportunities emerge when challenges are faced.

Farotech is a growth-driven digital marketing agency that implements a systematic approach to lead generation and conversion using innovative solutions.