I want to know more about artificial intelligence
Facebook has launched an Organic A/B testing API that allows japan b2b leads Page owners to test up to four different versions of new posts with a subset of their audience to determine which version performs best before launching. These versions can be the same piece of content, such as a video, but with different titles. Page admins choose optimization metrics such as reactions, shares, views, etc., and Facebook distributes the variant posts to portions of the target audience. At the end of the test, the version that performed best according to the chosen metrics will be automatically published to a full-page audience.
Our take: Enable organic A/B testing for Reels and videos via Facebook’s API, a feature that third-party social media management platforms can integrate. This greatly expands testing capabilities, especially for agencies and marketers dealing with multiple clients. Compared to time-consuming manual testing directly on Facebook, API connections allow for easier experimentation at scale to optimize performance. Although Facebook recently introduced organic testing natively, leveraging widely available existing tools to collectively manage campaigns can save a lot of effort. Marketers who rely on third-party software should contact their provider to request this integration to facilitate more efficient content iteration. The ability to easily test variations of video content already demonstrates the potential of the platform to expand reach; expanded API capabilities now unlock smarter enhancements for creators of all sizes.
Facebook Hobbies
Facebook is notifying users that the "Favorites" feature will soon be removed from the Facebook app.
Our take: Given the increased reliance on observed user behavior, removing hobby information from Facebook profiles will not have a significant impact on ad targeting. While the interests listed on a profile provide useful context, people’s actual habits on the platform—the accounts they follow, the content they engage with on a daily basis—are more indicative of current tendencies, which translate into marketing appeal.