Eight tactics to grow companies in the technology industry

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Now that we're in the technological context, we want to share with you eight tactics to grow your company within the technology industry. These are all focused on the Inbound Marketing methodology. It's important for you to know that within the technology industry you always have to be on the move and innovating, because in the course of a year there are many new product launches that arrive to compete in this field. Buyer Personas




The buyer persona is the design of what your ideal buyer would be. Defining your buyer persona will help you establish where your audience is, how old they are, and what their tastes and needs are.

In turn, you will be able to know what their objectives malta whatsapp resource are, their purchasing behaviors, which digital platforms they use and which aspects influence their purchasing decisions. Some of the basic characteristics you need to build your buyer persona are:



Personal profile: name, position, age, income, location, etc.
Objectives: personal or professional.
Difficulties: lack of time, lack of knowledge, schedules.
Solutions: What products or services does your brand offer to solve consumer needs?
Keywords: what words your audience uses when searching the internet, where they look for information, etc.