What is it? An advertisement is a text with a picture, which offers a product or service for sale, tells about an upcoming event or occasion. Previously, the main placement places were newspapers and bus stops, but now everyone has moved to the Internet.
How to compose? When creating an advertisement, you need to take into account some rules. It also matters where you will publish it. Yandex.Direct has one set of requirements, while VKontakte has another. It is also important to track the effectiveness of the advertisement after it has been posted in order to make timely adjustments.
The article explains:
Purpose of the 99 acres database advertisement
Where to place an ad for free
Paid methods of placing advertisements
What to do before creating an ad
The headline as the face of the advertisement
How to write an advertisement text
No less important components of an advertisement
9 Rules for Creating Effective Advertisements
Peculiarities of creating an advertisement in Yandex.Direct
How to compose an advertisement for VK
How to evaluate the effectiveness of an advertisement and optimize it
Where to order the creation and promotion of an advertisement
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
Purpose of the advertisement
You can see an ad in a magazine, on the Internet, at a bus stop. It is a written notice that contains some information. Today, ads are published more and more often on the World Wide Web, but few people know how to compose them correctly.
The goals of writing an ad are different, but most often their main task is to sell some goods or services. This way you can promote your offers well, so it is important to write the text correctly and competently so that the potential buyer is interested. In this case, the ad will work as advertising - the main engine of trade.
Some ads are strictly informational. For example, they can tell you about hot water shut-off, gas checks, opening of a new swimming pool, etc.
Where to place an ad for free
At the very beginning of the journey, try to publish advertising on a free basis, so as not to lose money due to ignorance. The following options are available:
Announcements
This format of buying and selling is familiar to people. Advertisements used to be pasted on poles or special information boards, but now with the development of Internet technologies we can easily download entire applications created for placing advertisements.
Advertisements on the Internet
The most popular services in Russia where you can post your ads for free are Avito, Yula and Iz Ruk v Ruki. Remember that in some regions and cities there are also local sites or resources that can also play into your hands.
You can place your ad on all sites at once, but try to understand where the ad will be most effective. Enter your request in the search bar of each site (for example, "Sale of winter tires Orel"), then evaluate the number of products that match the description and the largest number of similar posts.
The competition in the product category is quite high, especially on such large servers. For example, on Avito, ads on the top lines are placed only after paying for promotion, but this gives you the opportunity to be noticed by buyers. Additional payment will not only help you gain a foothold in the search results, but will also make your ad more visible.
VIP ads are placed separately in a special column, so they immediately catch the eye.