Research Institute’s ingenious design

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High interaction rate and high conversion rate come from detailed user insights and humanized design. The Coca-Cola Research Institute team shared: "When consumers hold the mobile phone with their right hand, the area that their thumb can slide to is the area we most want them to Three actions: highlight products, carefully select products, and find editors.”

From the Omnichat backend, you can see the click distribution of LINE's graphic menu. Among them, the "Main Products" and "Selected Products" that Coca-Cola Research wants to promote the most receive 23.79% and 35.69% of clicks respectively, which can trigger robots to solve common problems. Questions and "I have a question" and "Find an editor" that iran email list transfer to live customer service received a total click rate of 32.89%. The clear classification and answers to frequently asked questions really allow customers to get quick responses and reduce the burden on customer service.


Picture description: Coca-Cola allows the graphic menu to achieve a high click-through rate. You can see the clear click distribution from the Omnichat backend.
LINE shopping cart open reminder: conversion rate 25.3%, ROAS 1,240
Consumers often leave their shopping carts unchecked due to hesitation or distraction. How to push customers through the last mile of ordering is a challenge for all e-commerce businesses.

Coca-Cola Research achieved amazing results with a conversion rate of 25.3% and a ROAS of 1,240 through LINE shopping cart outstanding reminders!