Thanks to the specific function dedicated to search intent, it is possible to uk business email list discover if we are analyzing a key topic or a search that can be covered by an article dedicated to a broader theme.
example seo keys for mortgage
As this screenshot suggests, we are talking about an informational search (the public types it to get clarifications, not to buy something) and we can write an article dedicated to a different topic but capable of covering a series of searches for which it will be useless to create content.
Semantic SEO is also based on a series of structured data that allow you to give meaning to what you write in an article or on a web page. A number remains a number but if you accompany it with a string of code you can tell Google that you have entered a price. Or a date of birth.
For Google, we no longer speak of keywords but of entities . That is, entities, something that has a very precise meaning within the page. And that the search engine uses to return the best results even if these elements are not a direct SEO positioning factor .