Retargeting and Remarketing. Which one to apply?

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Without a doubt, both marketing strategies are very beneficial to increase the sales opportunities of your online store, improve organic traffic and also the natural positioning of your site in search engines.

Both provide a multitude of benefits that you should not miss out on:

Increase CTR. By running advertising campaigns that target people who already know your brand, you can increase the number of clicks in relation to impressions, and therefore improve the CTR of your ads.
Low costs. Although it depends on the medium in which you are going to carry out the campaign, the costs are usually lower than those of an action aimed at prospects who do not yet know your brand.
Improves ROI. The return on investment increases compared estonia whatsapp number database to other traditional strategies because the costs are low and the results are effective.
Branding is enhanced. As your product ads will accompany users as they browse, your brand will be more visible to them. Although not everyone will be ready to make a purchase, keeping yourself in their minds will mean that they will take you into account when they decide to make a purchase.


Conclusions
Whether you want to increase your sales, the number of registrations or promote your brand on various platforms, remarketing and retargeting are very efficient strategies used by all companies that are in the digital environment.

The ability to show ads to users who have previously interacted with your brand will increase the likelihood that they will return to your store and make a purchase.

Both techniques not only work as a form of persuasion, but also help undecided consumers find the products they are looking for.

Google AdWords is a powerful tool that allows you to easily create ads and design high-performance campaigns. With it, you can distribute your advertising massively across a wide variety of platforms based on the information you have about user behavior.

If you have an e-commerce, don't hesitate to start taking advantage of these resources to obtain real benefits and boost the growth of your business.