Who is an SEO consultant and what does he do?

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seo consultant
Search Engine Optimization (SEO) consulting is becoming very popular these days, and for good reason…

The Internet is growing rapidly, so ranking well on search engines , like Google, is more important than ever!

However, as an entrepreneur, you may have asked yourself these questions:

– What is an SEO consultant?
– What does an SEO specialist actually do?
– Should I hire someone to do SEO on my business website?

In this post we analyze and help you answer these questions.

Table of Contents view
What is an SEO consultant and why do I need one?
Well, typically a “consultant” of any kind is an expert on a overseas chinese in worldwide data topic and is paid to provide advice on a topic to individuals or businesses who need it. SEO consultants are no different.

They are SEO experts in search engine optimization and are paid by businesses and website owners to give advice on how to get better SERP rankings , targeted traffic, and ultimately, more profits.

What does an SEO consultant do?
Search engine optimization services can be provided in different ways. One of the most common ways that businesses get help with SEO is through an internet marketing agency that provides them with the services they are looking for.

Another way is to use a freelancer who can serve a small number of clients and businesses similar to yours. Freelancers can also be seen as SEO experts.

As mentioned earlier, SEO consultants provide advice on anything related to search engine optimization.

At a minimum, a professional SEO consultant or SEO consulting firm should have experience and expertise in the following areas.

On-page SEO
These are the things you do on your site. Most people tend to think of SEO as an off-site strategy, which typically means link building and social signals, but there are many things that need to be done on your site before any other technique will work.

Basically your website needs to be “search engine friendly”, no matter what you do, and your SEO consultant should be able to advise you on what you need to do on your site to prepare it for ranking.

Here are some of the on-page factors that the SEO consulting firm should be able to develop:

(Note: I won’t go into detail about any of these factors because that would make this post a complete book. Your search engine optimization specialist can provide you with all the details.

Title Tag : Writing a proper title tag is harder than you might think, and a properly optimized title tag can do wonders for SEO.

Description Tag : This tag is pretty much the same as the title tag. It is very important for on-site search engine optimization, but it is not easy to write it perfectly unless you are a professional.

Meta Tags : In addition to the title and description, there are many other meta tags that are important or not, depending on the website and the specific situation. The SEO guru you hire should be able to advise you on these as well.

Quality Content – ​​The most important part of any website to rank high in search engines. Are your pages really well written with quality content from the perspective of Google, Bing, Yahoo and other search engines? You probably think so, but you might be surprised!

Keyword Density : Something else you don’t want to mess up. Too few keywords and you may never rank for the terms you want to rank for, too many keywords and you may be penalized for over-optimizing.

Site Structure : Do your pages use structured data? Can search engines easily crawl your site? Are duplicate content issues handled properly on the site? Is the design SEO friendly? These are all things your SEO consultant should be able to tell you and help you fix if necessary.

Headings : Do your headings and subheadings use the correct HTML tags and appropriate keywords?

Site Speed : Speed ​​is increasing in SEO importance as everything on the Internet is getting faster and faster. Users are impatient, so your site needs to load very quickly to get the best results.

Mobile friendly : Websites look very different on devices like smartphones and tablets than they do on regular desktop computers. The world is becoming increasingly mobile and people nowadays connect to the internet via mobile devices rather than computers. This is why it is very important that your website is mobile friendly and properly optimized for these devices.

Structured Data / Schema Markup : Structured data allows search engines like Google to truly understand your website, which can help SEO tremendously.

…and many other things! SEO consultants must be very good at optimizing your website or teach you how to do it yourself. You hired them because they are experts in these things, so make sure they really are before you pay them!