Vocal. Melodies are well perceived by listeners even on a subconscious level. As a result, after a while, they will understand from the first notes of the music or the beginning of the song that it is your product that is being advertised. The main thing is to choose the right style. A vocal video in the rock style will not work for advertising children's products, and ditties will not work for selling jewelry.
Creating a script
Game. In such audio vnpay data package advertising, a dialogue or situation between characters is simulated. A monologue on behalf of an expert or a buyer is also possible. In these videos, the emphasis is on emotions. Such audio advertising is more interesting than informational advertising. It is important not to get carried away by the development of the situation itself, but to focus attention on the features of the product or promotion. Otherwise, the listener will be amused by what is happening, but will not remember the information about the product or service.
Image-based. The purpose of such a video is to create an image of the product and establish an emotional connection with potential clients. There will be no listing of goods or services. The video tells how the product makes the listeners' lives better and more comfortable. A typical mistake of advertisers is mixing several scenarios into one. Such audio advertising is poorly received. For example, the first part was image-based. It attracted those people for whom image is important, but the ending in the form of a flat joke spoiled the whole effect.
Deciding on the length of the video
Here everything depends on the advertising objectives. The options are as follows:
15 seconds. Such videos are preferred by companies that listeners already know well. After all, in a short audio advertisement you can only give basic information about the product. For example, in a video from DNS you can say: “Sale of mobile phones with discounts up to 50% on the fifteenth of each month.” Potential customers will hear this information and come to the store.
Part-time work hours
20 seconds. Here you can use additional methods of influencing the audience and include more information. You can talk about how many years the company has been in business and what products it offers, as well as talk about their advantages. Such a video can be built in the form of an interview or a monologue.
30 seconds. This duration is usually chosen by organizations that have recently appeared on the market or are releasing a new product that they have not previously offered to customers. The script for such audio advertising can be complex and combine several methods of influencing listeners. The brightness and emotionality of the presentation will attract attention, and the opinion of an expert or a real buyer will convince of the advantages.