Competitions are a really adaptable way of incen usa email database tivizing certain types of user behavior. Here are just a few examples that we've seen recently: - To get email sign ups - Fat Face- Win A Camper Van (very viral- has a 'refer a friend' draw as well) - To sign up to a newsletter- Silksleep.com - win a silk blanket - To get reviews - Pitchup.com- review a campsite and win a tent - To generate buzz- the Hoxton Hotel competition- first set-number of entries win a room for a £1 and, of course moonfruit- enter anyone that mentions you into a prize draw (This doesn't necessarily have to happen on Twitter, but the real-time nature of it really helps to add momentum) - To receive blog engagement- New Scientist - win a piece of moon rock If you have any other examples of using 'positive motivational influences' to encourage certain kinds of user behavior, I'd love to hear about them in the comments.
example, if a targeted term ranked #2, it had a value of 10.Mozpoints.com started out as a way for me to see who is moving and shaking things at SEOmoz without having to read everything and try to remember who said what. A lot of them are designed to better measure PPC spend, but can be extremely useful even if you don’t do any PPC at all. Keep in mind that it’s not my intention to recommend any of these solutions, just to have them listed in one place so you can get your research and evaluations kick started. Some may be better suited to compliment existing analytics packages, while others could potentially replace entire systems beyond web analytics packages.