A lack of feedback from a company may indicate unprofessionalism or indifference to its customers. Responding to reviews helps not only strengthen the positive perception of the brand, but also shows interest in the opinions of customers.
Reviews should not be ignored; each one should be seen as an opportunity to establish a dialogue with the audience and further demonstrate your care for your customers.
Underestimating negative reviews
Having only positive reviews can raise suspicions and seem unnatural. It is important to be able to respond correctly to negative reviews, building constructive feedback from them to improve the company's work.
Proper management of negative reviews helps to create an image of a responsible and customer-oriented business.
5. Example of a successful case
Let's look at an example of successful work with reviews in one of the fast portugal whatsapp number data food restaurant chains in St. Petersburg. The company wanted to increase the number of visitors using social networks as the main platform for promotion.
To begin with, an analysis of the target audience was conducted, the preferences of visitors and typical reviews of the restaurant were determined. In just a month of work, a strategy for publishing reviews was formed, which included systematic writing of real visitors' opinions on the quality of service and dishes.
An important point of the strategy was the involvement of the restaurant staff in the process of receiving feedback from customers, which encouraged visitors to share their impressions. For this purpose, small promotions and bonuses for reviews were used. The next step was a response to each review, which increased trust in the restaurant. The events were aimed at creating a positive image and increasing recognition of the restaurant in the social network.
As a result, the number of positive reviews increased threefold over the quarter, which contributed to a 25% increase in the number of visitors. The company also noted a decrease in the number of negative reviews due to prompt work with customer requests and solving problems that arose.
Neglecting to respond to reviews
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