2 successful cases of setting up targeted advertising in VK: learning from examples

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The effectiveness of targeted advertising in social networks is beyond doubt. The key aspect is proper setup, which allows achieving high results and significantly increasing conversion. Let's consider five cases of successful use of targeted advertising in VKontakte, which will help to understand the nuances and features of this marketing tool.

1. Attracting the target audience for an online clothing store
Audience analysis and segmentation
Before launching the campaign, work was carried out with the store's product offerings and the main audiences that might be interested in purchasing were identified. This allowed us to set up targeted advertising for specific buyer personas, taking into account interests, gender, age and geolocation. Using narrow segmentation helped to significantly increase CTR and reduce the cost per click.

For example, for a youth clothing line, the advertising campaign was estonia whatsapp number data targeted at VKontakte users aged 18 to 24 who were interested in fashion and subcultures. As a result, the campaign conversion increased by 30% compared to previous periods.

Creatives and suggestions
Special attention was paid to the creatives of the advertisements - images and texts that were supposed to attract the attention of the target audience and make them want to click. In addition, it was decided to use promotional offers, which traditionally attract attention and stimulate purchase.

This strategy allowed not only to attract the attention of potential buyers, but also to emphasize the benefits that the client will receive by choosing this online store. The increase in the number of purchases after the launch of advertising with such creatives and offers amounted to 25% of the total number of transactions on the site.

2. Increase the number of mobile app downloads
Look-alike Strategy and Engagement
For the mobile application, a strategy was used to find an audience that was as similar as possible to users who had already installed the application – the so-called Look-alike. Their profile and behavior on the VKontakte social network were analyzed.

This way, ads were shown to users who were similar to the interests and behavior of the app's current users. This reduced the cost of acquiring new users and improved the overall quality of traffic. The result was a 70% increase in downloads in three months.