SEO Chronicles | Content for social networks

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Digital marketing requires precision and skill to produce visitors and loyal followers. An important aspect to achieve this is to generate content according to the channel in which it will be used. Each and every one of them has specific characteristics, which must be fully exploited in each campaign.

Facebook
This popular social network attracts a wide variety of philippines b2b leads audiences, so content based on specific data must be created:

-Demographics. According to information provided by HubSpot , the audience of this social network is made up of the following:

AGE RANGE – PERCENTAGE OF USERS CONNECTED DAILY

18-29 88%

30-49 84%

50-64 72%

65 and older 62%

These data speak of Facebook's enormous popularity among audiences of all ages. Furthermore, it is the social network with the greatest success among people over 65 years of age. Therefore, campaigns must combine information in a friendly tone aimed at millennials, as well as classic marketing with inbound elements, ideal for attracting the attention of the adult public.

-Likewise, short content achieves a higher level of engagement on this network. That's right: it's no secret that most people look for short and concise information on Facebook, and even, as reported by Buffer , the ideal length for status updates is 80 characters or less.

However, this doesn't mean that this rule should be followed to the letter. Creating engaging content of reasonable length requires talent and imagination, and some ideas in this regard include:

*Status updates of 200-250 characters with a video or GIF included.

*Very brief updates, between 60 and 100 characters including emoticons and taking advantage of their power to communicate an idea.

*Links to blog posts with eye-catching text that summarizes the main idea of ​​the topic and encourages the user to read the rest.

Learn to write content according to the social network you will use

Twitter
The ideal number of characters for writing messages on this social network is 120 to 130, as they generate the greatest number of clicks and attract the attention mainly of the public in the age range of 18 to 49 years.

Twitter is a perfect platform for linking eye-catching headlines that generate enough buzz and leverage hashtags to get quality traffic. On the other hand, it is essential to include images and videos that highlight the main idea and expand the information for the respective audience.

On the other hand, when creating content according to the channel, certain rules must be respected and Twitter is no exception. Therefore:

-It is important to include only one or two hashtags, as this number achieves a greater connection with the audience. A higher number reduces the chances of engagement, so avoiding the abuse of this resource is important.

-All headlines must redirect to truthful information, so any type of misleading, clickbait-like content or similar must be avoided at all times.



LinkedIn
The social network for employment and business par excellence , has particular characteristics that separate it from the rest. To start with, 29% of the adult audience on the network connects to LinkedIn daily. In addition, it has different ways to publish content:

-Its Pulse application allows you to create information on any topic of interest to contacts, such as business opportunities, digital marketing, science and technology, among others.

-It is also possible to link the content of the business blog, so that a larger audience can discover it and share it at the same time.

-In any case, the ideal length to publish on this platform is 100 characters in the title and 40,000 in the content.



Instagram
Since it is a social network focused on audiovisual material, it is necessary to limit the written content to a maximum of 3-4 lines, since users, most of them millennials, tend to ignore messages of a longer length.

In addition, it is important to add a maximum of 7 hashtags so that the content looks sober and elegant, avoiding any type of spam. This way, the user's trust will be gained and visits will be generated naturally and smoothly.




In short, generating content according to the channel involves taking advantage of the functions and characteristics of each one. Sometimes it is necessary to be brief, while in other cases it is necessary to create extensive and varied information. The final objective is to win over the audience of each platform by offering them high-quality material tailored to their tastes and needs.