Anticipatory Marketing – Emily Regan Week 4 Post

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For example, she hasn't signed up for TSA PreCheck, even though she knows the cost is low and it will save time. Even when faced with a long security line and the possibility of missing her flight, she dubai email list hesitated when she was given the opportunity to skip the line and register for Clear.

At that moment, her objection was not about money. Rather, she was concerned that she might have to queue again after leaving the line and start waiting all over again. She didn't believe Clear's representatives would agree to help her get through the line.

Emily Reagan, who teaches digital marketing for a public relations department, must address a common objection from many potential clients: "Will I get enough clients by taking classes?" Her posts must show that there are clients and that her students can effectively Attract customers.

Week 5: Mapping Change
The final week is focused on helping prospects envision their future after working with you or using your product. To do this, you need to activate three key belief elements for your customers:

Believe that you or your brand are the right solution provider
Be confident that your specific solution is the right choice
Believe in your ability to achieve promised results
Pro tip: McGowan has developed an AI-powered release calendar tool that helps create customized release plans based on these principles. The tool collects input about your specific situation and generates a customized plan that adheres to the intended marketing framework.