Meta Description is too long or too short

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The length of Meta Description should be controlled. It should not be too short and should not be too long. Although Google does not limit the length of Meta Description, according to SEMrush's research, the Meta Description on Google search results page is about 152 characters on the desktop and 105 characters on the mobile terminal.

?Meta Description needs to set a hook to attract users to click. Meta Description is a short description of the web page, which is used to convey and arouse the user's interest. It is equivalent to "selling" your web page to users and encouraging them to click.

?Meta Description should contain the main keyword. For example, if the webpage content is about drawer slides, if your Meta Description does not have this main keyword, it will not be conducive to the display in the user's search results. But if your Meta Description has this keyword, then when the user searches for "Drawer slides", it will be displayed in bold in Google's search results:

Meta Description3
?You should have keywords, but don’t list a bunch of keywords in the Meta Description of the web page. Meta Description is not a list of keywords, it is a summary of the web page. Wrong example: <meta name="description" content="Hinges, connectors , dowels, furniture legs, slides, furniture pads">

?Each web page should have its own Meta Description, and do not repeat it. If each web page does not have an accurate and unique Meta Description, it will be a very bad experience for users. After all, the latvia b2b email leads same description cannot let users clearly understand the content of each page. If each web page has the same Meta Description, it will be like this (as shown in the picture), which is not a good look:

Meta Description4
Avoid using "" (double quotes) in Meta Description. "" is a signal that Google recognizes to start truncating Meta Description. If you enter "" directly in Meta Description, the text after the first double quote will be truncated in the search results page (SEPR). So it is recommended to avoid using it as much as possible. If you really have to use it, you should use the HTML entity code of double quotes to insert it.

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Source: w3schools
If you really can’t think of a meta description and don’t want Google to write it, you can use some tools to find inspiration. Meta Description Generator Tool (for reference only):

tool
(2) Under what circumstances will Google rewrite your Meta Description?