Long Tail Effect: Master this strategy and get 70% of SEO traffic

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When doing SEO optimization, you often hear the term "long tail keywords". So, what are long tail keywords?

is that so?

Long tail keywords
Long-Tail Keywords are highly specific keywords with low search volume. They are longer than core (head) keywords. They are usually composed of 3-5 words (some even have more than 5). So to meet the criteria of long-tail keywords, they must be long and have low search volume.

As for why it is called “long tail keywords”?

There is a search demand curve chart that sorts these search queries by bulgaria b2b leads search volume and is divided into three different levels:

Search demand curve
Long-tail keywords are so called because they are at the tail end of the search demand curve (smaller search volume, more specific) .

However , long-tail keywords actually account for 70% of Google search queries :

Long tail keyword share
So how should we optimize the long-tail keywords that occupy a large share?

1. Types of long-tail keywords
Let’s first take a brief look at the types of long-tail keywords.

According to the role played by long-tail keywords, they are generally divided into two types:

? supporting long-tail keywords

? Topical long-tail keywords

1. Supporting Keywords
Supporting keywords do not represent a single topic, but support a wider range of topics and related core keywords. It can be understood that supporting keywords are variations of popular search queries .

For example, “best printer/scanner for home use” has only 100 searches, which fits the characteristics of long-tail keywords that are highly specific but have low search volumes:

Keyword search volume 1
On ahrefs, the “Parent Topic” of “best printer/scanner for home use” shows that “best all in one printer” (13K) is the most popular search query for this topic, and its search volume is much higher than “best printer/scanner for home use”.