She encourages marketers and brands to embrace the technology and the experimental thinking it brings.

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Generative AI isn’t a magic solution that will do all your democratic republic of the congo email list creative work for you, though. Rather, it is a tool to amplify and expand human creativity. If you want to get some creativity out of a model, you have to put some creativity into it; you can't just sit back and push buttons and let the AI ​​do the thinking for you.

It’s the same thing as working or collaborating with a creative partner. You still need to use your creativity.

This collaborative approach with AI tools allows Jenny to significantly expand her creative output. “I can do so much more than I could before,” she said. "I can put an idea into action and let my AI friend take over and improvise on it while I implement a second idea. Then, I implement a third idea."

A step-by-step guide to using artificial intelligence models to drive creative marketing campaigns
Jenny Nicholson envisions a future where brands use AI tools not just for content creation, but also as a form of marketing, customer experience, engagement and research and development.


Listed below are three use cases to get you started.

The first step in Jenny's creative process is to develop a deep understanding of her target audience. This approach shifts the focus from what the brand wants to say to what consumers care about.