Loyalty tools for employee retention and criteria for their selection

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Maksudasm
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Joined: Thu Jan 02, 2025 6:37 am

Loyalty tools for employee retention and criteria for their selection

Post by Maksudasm »

There are quite a few methods for retaining employees in a company. Their choice depends on the corporate culture, the size of the company and the number of employees. In order to save money, it is necessary to develop an individual approach to the selection of employee loyalty tools.

Free food
This measure will help increase the loyalty of specialists, making them feel that the company cares about them. For the employer, such a measure is quite affordable, because the food for one person costs no more than 5,000 rubles per month.

For a person, this amount can be a significant saving. However, such a measure is more of a pleasant bonus; if there are serious disagreements, it is unlikely to help retain the employee.

Payment for fitness
Such a support measure as paying for job seekers data package an annual visit to a gym not only increases employee loyalty, but also creates favorable conditions for maintaining their health. Here, the costs are already higher; on average, the price of an annual membership to a fitness club is about 40 thousand rubles. This measure should also be used in conjunction with other events. It would be optimal if the gym was located near the workplace. You can equip such a room right in the office building and make its use free for employees and their family members.

This tool is especially effective in cases where employees need to maintain physical fitness or for whose activities appearance is important.

Payment for fitness

The cost of memberships is quite high, so it is necessary to monitor how many employees use them. It is quite possible that their percentage will be insignificant, and such a support measure will be ineffective. Employees who do not go to the gym should be offered other bonuses that will be more suitable for them.

Payment for the trip
Here we are not talking about a banal reimbursement of travel expenses to the vacation spot, but about paying for a full-fledged tourist trip. Perhaps this measure will be even more effective than a cash bonus. To ensure that the employee's absence does not affect the company's work, it is better to organize such a trip during vacation or on holidays.

The costs of such a support measure will be quite significant for the budget, but paying for a trip even without other support measures can dissuade an employee from changing jobs. It is unlikely that a large team will be provided with such a bonus, but for key figures of the company, the number of which is very limited, it will be quite suitable. Especially if the company has just successfully implemented a complex project, and the employees objectively need a rest.

VIP cards
They can be used for the top management of the company, providing them with a lot of bonuses and advantages. As a rule, these cards are issued as part of a salary project in the corresponding bank. With them, you can get discounts in stores and when paying for services, higher quality service.

VIP cards

Cards can provide their holder with the following opportunities:

Concierge service (booking tickets, paying for travel, selecting a translator, faster customs and border control procedures);

assistance in case of card theft;

medical insurance abroad;

discounts in service organizations, food, transportation, hotels;

free entry to business lounges in Russia and abroad;

automatic insurance of goods against theft upon their purchase;

provision of a second product or service free of charge upon purchase of the first;

increased limit on cash withdrawals from the account without interest;

personal manager providing advisory assistance when using the card.

The employer pays for commissions, banking services and individual services for this financial instrument. This card is especially useful when traveling abroad.

During a business meeting, a VIP card can emphasize the status of its owner, his privileged position in the company.

Using a VIP card not only allows you to save money, but also makes the work of its owner more comfortable. Its maintenance is not cheap for the company, but it allows you to relieve a specialist from solving many routine tasks, and therefore give him more time for really important problems.
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