The goal of the Engagement Lens is to get more shares

[shaownhasan]

Consider dividing your IG Reel content czech republic email list into three main categories: Sales Lens, Engagement Lens, and Culture Lens.

lens for sale

A sales shot is content specifically designed to sell a product or service. It usually has a strong call to action. When creating a sales shot, be clear about what you're selling and why people should buy it - be clear about the value you provide.

However, the sales lens in 2024 is different than in the past. Don’t just display your product on a solid background, but include a variety of elements that might grab people’s attention.

For example, if you sell coffee mugs, you can show it being used in a beautiful place like a park or beach. You can have the product used by a beautiful model wearing fashionable clothing or shoes. This way, different aspects of the image may attract other people's attention, but these will all lead people to your product.

Sales shots are a great time to use transition effects. For example, you could display a cup sitting on a table that changes color when it touches the surface. This creates a visually interesting moment that both grabs attention and showcases your product.

engagement photos
, favorites, and comments on your content so that you can retarget those engaging users later. Unlike sales lenses, interactive lenses are not a direct sale. Instead, they focus on educating or entertaining your audience.