Following a long-awaited campaign

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with original and humorous advertising , they became an object of desire, even being more expensive than the old model.

The distribution also underwent a major change.

Colours, models and sizes were chosen according to the public in the area. They invested in a colourful and quality display, where the pair was placed, ready to be paraded on the feet of the clients.

The result was exponential growth , which even led the company to albania phone number resource create an area specifically focused on foreign trade.

And today, the sandal continues to occupy the status of a typical Brazilian shoe, with various stores spread across the country.

What's more, around the world…

Now let's go back to our situation: it would not have been enough for Havaianas to simply create colorful sandals (Product) , with a new value table (Price), invest in a distribution and sales dynamic (Place) or make fun and colorful commercials (Promotion).