Statistics taking into account the quiz improvements

[sohanuzzaman57]

So we realized that we had done everything correctly and nothing more needed to be corrected.

We looked at conversion statistics in intermediate goals when a visitor opened the quiz and got to the "Thank you" page. Thanks to the changes in the quiz, the conversion increased tenfold.

Quiz installation formats
The quiz was delivered in two formats: as a pop-up on the website a few seconds after the visitor entered the site, and via a button.

Quiz button on the website
The quiz button is not on the first screen, but brazil phone number list somewhere on the third scroll, when we talked about the benefits, showed photos and videos of the service

We haven't calculated yet which format converts more.

Results
We compared conversions at key stages of the sales funnel from month to month. We made changes and waited a month to collect new statistics.

Month Number of applications from calls Number of deals from calls How many applications did the quiz add? Number of transactions from the quiz
Leads from a quiz are colder, the conversion from an application to a deal is lower, but we perceive a quiz as an additional lead generation channel to get the most out of the site.

Our average bill also fluctuates depending on the season - from 8 to 30 thousand, it turns out that the quiz brings in an additional 120 thousand per month in the off-season and up to 510 thousand during periods of high demand.

We liked using the quiz because we started receiving more applications from clients. Marquis is a convenient constructor, many good integrations. We use integration with Yandex Metrica and email notifications.

Thank you for your interest in this topic!

Company "GUR Service"