Content used
This is one of the easiest ways to segment the audience because often customers themselves make it clear what they are interested in. For example, workout apps traditionally ask at the registration stage what the user's goal is: building muscle mass, losing weight, or keeping fit. News apps ask newcomers what topics they would like to read uk phone number database in their feeds. That's what Pinterest does, offering the client to specify their preferences when creating an account.
Selecting subscription topics in the app - customer segmentation strategie
Selecting subscription topics in the app
Build user groups based on their replies and create text for messages that directly respond to their choice.
Offering content tailored to the user's interests
Another way to find out users' preferences is to track actions in the app. You can vary the level of detail of a segment for a specific campaign. For example, a rock music fan can receive these push notifications with different degrees of personalization:
news that a band from their playlist has released a new album;
an offer to listen to a selection of songs in their favorite style.
Personalized notification in the music app
Personalized notification in the music app
Life Cycle Stages
Typically, app owners have some set of methods in their customer segmentation project, which helps to keep users engaged:
offering a discount or bonus;
personal recommendations;
the opportunity to interact with other users;
presentation of new app features;
motivation to reach a goal, etc.
Let's look at how these approaches can be applied to the customer depending on their lifecycle stage.
Newcomers
One of the very first steps in interacting with new users is onboarding. Tell them about the main features and benefits of your app.